Počet záznamů: 1
Political communication in action
Název Political communication in action : from theory to practice / David L. Helfert Autor Helfert, David L. (Autor) Nakladatel Boulder ; London : Lynne Rienner Publishers, 2018 Rozsah xiii, 306 stran ; 23 cm Země vyd. Spojené státy americké ; Velká Británie Jazyk dok. Angličtina Poznámky Obsahuje bibliografii, bibliografické odkazy a rejstřík Anotace "From developing effective messages to working with the news media, from writing speeches to tweeting, from crisis communication to the ethics of political communication, and everything in between, Political Communication in Action takes the reader step by step through the process. This approachable new text: Covers both theory and real-world practice; uses examples and case studies to illustrate key concepts; shows what aspects of the process look like when done well, and when done poorly; addresses public affairs and advocacy communication, as well as political campaigns; explores changes emerging from the 2016 elections. Uniquely, it provides a tour of the communication process as it actually works: in political campaigns, in government from City Hall to Congress and the White House, and in advocacy organizations." --Summary Výrazy tezauru politik * schopnost komunikace * projev * Spojené státy Klasifikační znaky 0431 - Politický život a bezpečnost veřejnosti ISBN 978-1-62637-681-6 Počet ex. 1, z toho volných 1 Druh dok. Studie 
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Signatura Lokace Info F 88356 EXH - externí sklad Holešovice
Počet záznamů: 1